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Snyder’s of Hanover® Launches Sizzling New Pretzel Piece Flavor

HANOVER, PA — Snyder’s of Hanover Pretzels announced today the launch of its new Bacon Cheddar Pretzel Pieces. The sourdough hard pretzel pieces combine two of America’s favorite foods: bacon and cheese. Embracing the nation’s continued obsession with the popular meat, the new Bacon Cheddar Pretzel Pieces incorporate a traditional smokehouse flavor that literally brings home the bacon with the perfect touch of cheddar cheese.

Bacon Cheddar is the seventh variety of Snyder’s of Hanover Pretzel Pieces available for consumers. The other flavors include: Hot Buffalo Wing, Buttermilk Ranch, Cheddar Cheese, Honey Mustard and Onion, Sea Salt and Cracked Pepper, and Jalapeño Pretzel. The entire line of Snyder’s of Hanover flavored pretzel pieces has 30 percent less fat than traditional flavored potato chips.

“Our Pretzel Pieces are a perfect, bite-size option for snackers who want the crunch of a pretzel combined with a hit of great flavor,” said Mike Brookhart, Director of Marketing at Snyder’s of Hanover Pretzels. “Snyder’s of Hanover Pretzel Pieces can be found on the same shelf as a traditional Hard Pretzel, Minis, Sticks and other varieties.”

Bacon Cheddar Pretzel Pieces are available in 12 oz. bags for around $3.49. For a searchable list of retailers across the country that carry this product, please visit the Snyder’s of Hanover product locater at http://www.snyderslanceproductlocator.com/snyders.

Snyder’s of Hanover pretzels come in a wide range of flavors, shapes and sizes, such as flavored pretzel pieces. Made with the premium, quality ingredients, Snyder’s of Hanover pretzels are a great-tasting snack you can feel good about sharing with the entire family. America’s favorite pretzel, Snyder’s of Hanover, offers more than three dozen options sure to satisfy virtually any craving for a crunchy snack.

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About Snyder’s of Hanover

For more than 100 years, Americans have enjoyed Snyder’s of Hanover pretzels. With its unique sourdough heritage, Snyder’s of Hanover pretzels today are available across the country in single-serve sizes as well as larger, 10, 12 and even 16-ounce bags perfect for sharing. Today, America’s favorite pretzel is available in a wide variety of flavors, recipes and shapes including traditional hard pretzels, flavored pretzel bites, sticks, rods, nibblers and even gluten-free options. For more information, visit www.snydersofhanover.com. Or find Snyder’s of Hanover on Facebook or Twitter.

About Snyder’s-Lance

Snyder’s-Lance, Inc., (Nasdaq-GS: LNCE) headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company’s products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder’s-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder’s of Hanover, Lance, Krunchers!, Cape Cod, EatSmart Naturals, Jays, Grande, Tom’s, Archway, O-Ke-Doke, and Stella D’oro brand names along with a number of private label and third party brands. Products are distributed widely through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G