Snyder’s of Hanover® and Busch Gardens Williamsburg Present 4th Annual Pretzel Coaster Build-Off Contest

Contestants build roller coaster models out of pretzels and compete for grand prizes

HANOVER, Pa. (Mar., 2012) – For the fourth consecutive year, Snyder’s of Hanover® pretzels and Busch Gardens of Williamsburg, Va. are mixing artistic engineering with America’s love of pretzels for their annual Pretzel Coaster Build-Off.

In a challenge of steady hands and strong pretzels, roller coaster enthusiasts and pretzel-lovers alike are invited to build a roller coaster model using Snyder’s of Hanover® pretzels for a chance to win one of five prize packs for a two-day trip for a family of four to Busch Gardens to participate in the final build-off challenge on July 10.

Armed only with glue guns, an unlimited number of pretzels and a little imagination, individuals and families have from now through June 4, 2012 to create a pretzel coaster, snap a picture and submit their entry online at Four finalists, selected by Snyder’s of Hanover® and Busch Gardens, along with one online Fan Favorite and the 2011 Pretzel Coaster Build-Off Champion, Jennifer Westcott, will compete against each other and the clock to build a replica of Verbolten, Busch Gardens’ new indoor/outdoor multi-launch roller coaster that debuts this spring.

“This contest not only encourages ingenuity around the roller coaster concept, it’s also an exciting activity that the whole family can get behind and have fun with,” said Bob Gould, Marketing Manager. “We’re thrilled to be partnering with the Busch Gardens team to bring this family-friendly opportunity to roller coaster enthusiasts and pretzel lovers of all ages.”

The winner of the July 10 build-off will receive a four pack of two-year, 2-Park passes for Busch Gardens Williamsburg and Water Country USA, as well as a year’s supply of Snyder’s of Hanover® pretzels. The estimated retail value of the grand prize is more than $1,300.


“The engineering marvels created by contestants rivals that of our coasters. I can’t wait to see what these talented artistic engineers create this year,” said Larry Giles, Busch Gardens’ vice president of design and engineering who is overseeing construction of Verbolten.


The contest runs from now to June 4, 2012 and is open to anyone aged 8 years or older and a resident of New York, New Jersey, Connecticut, Pennsylvania, Maryland, Delaware, District of Columbia, Virginia or North Carolina. All contests will be given an online coupon for $1 off any of the more than three-dozen varieties of Snyder’s of Hanover® pretzels.


For pretzel coaster building tips and full contest rules, visit or

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About Snyder’s of Hanover

For more than 100 years, Americans have enjoyed Snyder’s of Hanover® pretzels. With its unique sourdough heritage, Snyder’s of Hanover® pretzels today are available across the country in single-serve sizes as well as larger, 10, 12 and even 16-ounce bags perfect for sharing. Today, America’s favorite pretzel is available in a wide variety of flavors, recipes and shapes including traditional hard pretzels, flavored pretzel bites, sticks, rods, nibblers and even gluten-free options. For more information, visit Or find Snyder’s of Hanover® on Facebook or Twitter.

About Snyder’s-Lance

Snyder’s-Lance, Inc., (Nasdaq-GS: LNCE) headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company’s products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder’s-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder’s of Hanover®, Lance, Krunchers!, Cape Cod, EatSmart Naturals, Jays, Grande, Tom’s, Archway, O-Ke-Doke, and Stella D’oro brand names along with a number of private label and third party brands. Products are distributed widely through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G

About Busch Gardens Williamsburg

SeaWorld Parks & Entertainment inspires people to celebrate, connect, and care for the natural world through the power of entertainment. The company owns and operates 10 parks across the United States, as well as the newly formed SeaWorld Pictures division.  The parks play host to 23 million guests a year and provide lasting memories through up-close animal encounters, world-class shows and rides, and high-quality themed attractions.  Locations include SeaWorld parks in Orlando, San Diego and San Antonio; Busch Gardens parks in Tampa, Fla. and Williamsburg, Va.; Discovery Cove and Aquatica in Orlando; Sesame Place near Philadelphia, Pa.; and water parks Adventure Island in Tampa and Water Country USA in Williamsburg.

A global leader in animal care and conservation, SeaWorld Parks & Entertainment cares for more than 60,000 animals including 200 endangered or threatened species. This commitment extends to animals around the world: The company has contributed more than $50 million to conservation, wildlife rescue and environmental stewardship initiatives and operates one of the world’s most respected animal rescue and rehabilitation programs. SeaWorld has rescued more than 18,000 orphaned, injured or ill animals over four decades.

SeaWorld Parks & Entertainment employs 20,000 people nationwide and is a portfolio company of The Blackstone Group (NYSE:BX).