New product line inspired by popularity of Flavored Pretzel Pieces

HANOVER, PA — Snyder’s of Hanover® is launching two new options for snackers who enjoy the crunch of a pretzel combined with intense flavor: Hot Buffalo Wing & Buttermilk Ranch Flavor Doubles and Cheddar Cheese & Cracked Pepper Flavor Doubles. The new Flavor Doubles line combines two complementary flavors coated onto pretzel pieces and will begin to hit store shelves nationwide in January 2013.

• Hot Buffalo Wing & Buttermilk Ranch Flavor Doubles: The creamy taste of Buttermilk Ranch Pretzel Pieces combined with the intense fiery zest of Hot Buffalo Wing Pretzel Pieces make the perfect pairing of hot and cool to satisfy any salty or spicy snack craving.

• Cheddar Cheese & Cracked Pepper Flavor Doubles: The grouping of authentic, sharp cheddar from Cheddar Cheese Pretzel Pieces and the savory gourmet seasoning of ground black peppercorn in the Cracked Pepper Pretzel Pieces create a rich blend of complimentary tastes perfect for game-day or anytime snacking.

“Our Pretzel Pieces are loved for their bold flavor, and this new product line is all about offering fan-favorite flavors in one bag of pretzels. With Flavor Doubles, the consumer doesn’t have to buy two bags to enjoy one great flavor,” said Bob Gould, Marketing Manager for Snyder’s of Hanover®.
As America’s favorite pretzel, Snyder’s of Hanover® offers a variety of pretzels in different sizes, shapes and flavors that are sure to satisfy virtually any craving for a crunchy snack. Both of the new Flavor Double Pretzel Pieces varieties are available in 10 oz. bags for around $3.69. For a searchable list of retailers across the country that carry this product, please visit the Snyder’s of Hanover® product locator at
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About Snyder’s of Hanover

For more than 100 years, Americans have enjoyed Snyder’s of Hanover® pretzels. With their unique sourdough heritage, Snyder’s of Hanover® pretzels today are available across the country in single-serve sizes as well as larger, 10, 12 and even 16-ounce bags perfect for sharing. Today, America’s favorite pretzel is available in a wide variety of flavors, recipes and shapes, including traditional hard pretzels, flavored pretzel bites, sticks, rods, nibblers and even gluten-free options. For more information, visit Or find Snyder’s of Hanover® on Facebook or Twitter.

About Snyder’s-Lance

Snyder’s-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company’s products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder’s-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio and Ontario, Canada. Products are sold under the Snyder’s of Hanover®, Lance®, Cape Cod®, Pretzel Crisps®, Krunchers!®, Tom’s®, Archway®, Jays®, Stella D’oro®, EatSmart Naturals® ,O-Ke-Doke® and Grande® brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G