Snyder’s of Hanover® Pretzels Add Bite to the Spooky Season

Pretzels offer nourishment to on-the-go trick-or-treaters, fun with recipes for party-goers

HANOVER, PA — The U.S. Census Bureau estimated 41 million potential trick-or-treaters to be knocking on doors across the country last October. This Halloween, the trick-or-treating boys and ghouls will be looking for something hearty to sink their teeth into between the neighborhood-hopping. With so many opportunities to share treats, Snyder’s of Hanover® has Halloween-themed recipes, crafts and pretzels guaranteed not to scare people away this season.

Snyder’s of Hanover’s pumpkin-themed Halloween Snack Packs retail for around $4.99 and include 30 of the 0.5 oz. individual bags of mini pretzels: a wholesome snack kids won’t want to wait until they get home from trick-or-treating to gobble down.

Just as monsters can be found inside closets, on top of buildings and under beds, pretzels are also finding their way into, on top of and underneath different foods this month. Add extra bite to the spooky season with Snyder’s of Hanover® Halloween-themed snacks and dishes listed below:

• Inside a mix: Almost 40% of Americans planned to throw or attend a Halloween party last year. Whether attending a party this year or hosting one, show off fiendish foods to friends and family that will have their stomachs growling. Add pretzel sticks, snaps or minis to a frightful mix of popcorn, chocolate pieces, candy corn and nuts for a sweet and salty snack suitable for fall gatherings and Halloween movie nights, alike.

• On top of cupcakes: The natural pretzel curves in Snyder’s of Hanover® traditional Thin Pretzels make great replicas of spider legs when broken and added to the top of cupcakes. Add marshmallows for the eyes and a spooky spider cupcake is complete with creepy crawly legs for munching. Snyder’s of Hanover® pretzels also can be used to resemble skeleton bones and other Halloween-worthy snacks.

• Under sweet desserts: Crushed pretzels make a great crust for brownies, pies and cakes, and add an extra crunch to each bite. Any variety of pretzels can be broken down and added to melted butter as the foundation of a tasty, mouth-watering and crunchy crust for baking. Making homemade caramel apples this Halloween? Roll the bottom in crushed pretzels for a little salty and sweet snack.

For more information on the Snyder’s of Hanover® Halloween Snack Packs or additional ideas for Halloween recipes, visit Snyder’s of Hanover® on Pinterest at, on Facebook at or on Twitter @Snyders_Hanover.

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About Snyder’s of Hanover

For more than 100 years, Americans have enjoyed Snyder’s of Hanover® pretzels. With their unique sourdough heritage, Snyder’s of Hanover® pretzels today are available across the country in single-serve sizes as well as larger, 10, 12 and even 16-ounce bags perfect for sharing. Today, America’s favorite pretzel is available in a wide variety of flavors, recipes and shapes, including traditional hard pretzels, flavored pretzel bites, sticks, rods, nibblers and even gluten-free options. For more information, visit Or find Snyder’s of Hanover® on Facebook or Twitter.

About Snyder’s-Lance

Snyder’s-Lance, Inc., (Nasdaq-GS: LNCE) headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company’s products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder’s-Lance
has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder’s of Hanover®, Lance, Krunchers!, Cape Cod, EatSmart Naturals, Jays, Grande, Tom’s, Archway, O-Ke-Doke and Stella D’oro brand names along with a number of private label and third party brands. Products are distributed widely through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G