HANOVER, Pa. – March 13 – Snyder’s of Hanover® is teaming up with ESPN Radio to leverage the excitement and madness surrounding the end of college basketball season to attract flavor-seeking sports fans. The theme of the partnership centers on the idea of bold: bold plays in basketball and boldly-flavored snacks from Snyder’s of Hanover®.
The launch of the partnership is a month-long promotion, called “Boldest Play,” which features a consumer sweepstakes where sports fans can vote for the week’s boldest play in basketball for a chance to win a trip for two to New York City to attend an ESPN-televised college basketball tournament at Madison Square Garden. The grand prize also features round-trip airfare, hotel accommodations for three nights, a behind-the-scenes visit to the on-site ESPN broadcast production facilities, and a meet-and-greet with ESPN broadcasters.
Each week, widely-popular ESPN Radio personalities Mike Golic and Mike Greenberg will promote the “Boldest Play” sweepstakes on their show as well as select their picks for the boldest plays in basketball. Sports fans can then go to espnradio.com/boldest to vote for their pick and be entered for the grand prize and weekly prize packs featuring Snyder’s of Hanover® snacks and ESPN branded items.
“Teaming up with ESPN gives us the perfect stage to promote the bold taste and innovative flavors of our snacks, while also offering a sensational opportunity for consumers to engage with the most popular resource in sports entertainment,” said Eric Johnson, Senior Brand Director for Snyder’s of Hanover®. “We’re extremely excited to partner with such a dynamic organization.”
The partnership and “Boldest Play” Sweepstakes, which ends March 23, is being promoted on ESPN’s TV, radio and digital properties, as well as through Snyder’s of Hanover’s social media channels, on-package call-outs and in-store displays. Snyder’s of Hanover® will also sponsor “Top Plays of the Week” on ESPN SportsCenter during the campaign.
ESPN and Snyder’s of Hanover® are encouraging sports fans to use #boldestplay to join the conversation on Twitter about bold plays. Mike and Mike will also promote Snyder’s of Hanover® Flavored Pretzel Pieces, new Sweet and Salty Pretzel Pieces, and new Korn Krunchers flavored corn snacks.
Snyder’s of Hanover® and ESPN are developing a strong, ongoing partnership to reach consumers which will be extended this fall with a “Boldest Play” campaign focused on college football.
To learn more about the Sweepstakes, visit Snyder’s of Hanover® on Facebook or at www.snydersofhanover.com/boldest.