According to the NFCA, celiac disease impacts an estimated three million Americans, but of those three million, only about 17 percent are accurately diagnosed and treating symptoms. Snyder’s of Hanover® and the NFCA have leveraged popular social media platforms to host a variety of online engagement activities throughout the month to educate consumers while also raising money for the NFCA. Consumers can simply “click and share” Celiac facts from Snyder’s of Hanover® Facebook page and Snyder’s of Hanover® will make a one dollar donation for each “share.”
Detailed activities being conducted throughout the month include:
- Project Celiac Awareness – Facebook users are encouraged to visit the “Project Celiac Awareness” tab on the Snyder’s of Hanover® Facebook page and “Share” one of 12 facts about celiac disease/gluten-free living with their own networks. For every individual Facebook user who shares a fact, Snyder’s of Hanover® will donate $1 to the NFCA.
- Gluten Free Sweepstakes – Fans who share a fact through the Project Celiac Awareness tab are prompted to visit the Gluten Free Sweepstakes tab (located on the Snyder’s of Hanover® Facebook page) and submit their information as an entry in the Gluten Free Sweepstakes. Each week throughout Celiac Awareness Month (four weeks total), Snyder’s of Hanover® will select 10 winners who will receive a Snyder’s of Hanover® Gluten Free Prize Pack.
- Gluten-Free Product Highlights – The NFCA will publish “Product Highlights” on their Facebook page throughout the month, featuring two of the new Snyder’s of Hanover’s gluten-free products: Honey Mustard & Onion and Hot Buffalo Wing Gluten Free Flavored Pretzel Sticks.
Snyder’s of Hanover® offers a variety of gluten-free products for those in search of tasty, gluten-free snacks. Current offerings include Gluten Free Honey Mustard & Onion Pretzel Sticks, Gluten Free Hot Buffalo Wing Pretzel Sticks, Gluten Free Mini Pretzels, Gluten Free Pretzel Sticks and an 8-pack Gluten Free 100-Calorie Pretzel Sticks.
More details about the specifics of the campaign can be found here by visiting Snyder’s of Hanover® on Facebook, at www.facebook.com/SnydersOfHanover. Visit www.SnydersofHanover.com for a full gluten-free product listing or to locate a retailer near you.