Make Snyder’s of Hanover® Pretzels a Part of Your Big Game Spread

Instagram contest encourages fans to snap pics of their game day food and drinks

Hanover, Pa. – Football fans across the nation will tune in on Sunday for one of the biggest sporting events of the year. To add flavor to the Big Game festivities, Snyder’s of Hanover® is serving recipe ideas, pairing suggestions, samples and an Instagram contest.

As friends and family gather to watch the game and commercials, they know food and beverage options are an important part of the action. Snyder’s of Hanover® products are a perfect option when entertaining and serving guests.
  • Cook ‘Em Up – Pretzels are a great addition to a variety of dishes, including crusted chicken tenders, loaded potato skins or even cookies! Crumble them on a macaroni and cheese casserole for a deliciously flavorful and crunchy topping.
  • Take a Dip – Snyder’s of Hanover® Pretzel Spoonz, Snaps and Sticks are all great options for serving alongside any type of dip or spread. For a new twist on dessert, consider serving dipping pretzels with a sweet side, such as Brownie Batter Dip.
  • Team Up – Pretzels are the perfect pair for another game day tradition — cold beer! Keep the beer on ice and be sure to serve up a variety of Snyder’s of Hanover® pretzels in a bowl for guests to easily grab by the handful throughout the game. Offer Flavored Pretzel Pieces, such as Hot Buffalo Wing, as well as traditional Sourdough Hards.
Snyder’s of Hanover® is taking the enjoyment of the Big Game a step further by encouraging fans and followers to snap a photo of their Big Game Spread that includes pretzels. Consumers who snap and tag pics uploaded to Instagram with #BigGameSpread and @Snyders_Hanover will be entered for a chance to win a year’s supply of pretzels. The Instagram photos will also be displayed on the Snyder’s of Hanover®Facebook page.

“Everyone in the country is getting in on the fun this weekend, and we want to be a part of the excitement,” said Bob Gould, Marketing Manager for Snyder’s of Hanover®. “We are looking forward to seeing how our consumers enjoy our products on this huge snacking occasion.”

In addition to snacking and sharing, Snyder’s of Hanover® will also be participating in the 13th Annual Celebrity Football Game and Ultimate Sports Challenge. Samples of Snyder’s of Hanover® products will be served during two prime events leading up to the game. Both events are hosted by Sports Profiles, and celebrity attendees will include Hip Hop singer Nelly and NFL star alum Doug Flutie, in addition to more than 20 other celebrities and athletes.

For more game day recipe ideas, visit the Snyder’s of Hanover®website or Pinterest page.