Snyder's of Hanover Rolls Out
Industry's First Full Line of
MultiGrain Salted Snacks
HANOVER, PA – December 15, 2006 - The salted snack pretzel category brand leader, Snyder’s of Hanover, announces the rollout of new MultiGrain Snacks, the first and only full line of whole grain snacks to enter the salted snack foods category. The MultiGrain line combines the great taste that Snyder’s of Hanover is known for with the natural health benefits of whole grains and reduced fat versus their traditional snack counterparts.
The MultiGrain line features an array of unique product varieties, each of which offers between 8 and 20 grams of whole grains per serving and 25 to 40 percent less fat than comparable salted snacks such as potato chips. The USDA focused on whole grains in their revised food pyramid in 2005 and recommends that American adults consume at least three servings of whole grain foods per day, with a target of 48 grams of whole grains per day. Americans are eating more and more whole grain foods, proven by meteoric growth among whole grain breads, cereals, cookies, crackers and more. Snyder’s of Hanover’s MultiGrain line offers all the goodness of whole grains in a variety of fun, great-tasting snacks. The MultiGrain Snack line includes a variety of flavored and natural Tortilla Chips, Tortilla Strips, Sunflower Chips, Pretzels, Cheese Puffs, and Cheese Crunchies.
Snyder’s of Hanover has been America’s Pretzel Bakery since 1909. Well-known for its innovative new products and its variety of pretzels, Snyder’s of Hanover is the leading brand of choice for Americans who want healthy, “Better for You,” great tasting snacks. For more information go to www.snyders-han.com.