Privacy Policy

This website is owned and operated by Snyder’s-Lance, Inc. ("S-L"). We at S-L recognize that many visitors to our website are concerned about the information that they provide to us or that may be collected and how we treat that information. In order to address those concerns we have developed this S-L Website Privacy Statement.

Types of Information Collected
At this website, we may collect both personally identifiable information and non-personal information. Personally identifiable information relates to an individual consumer or business contact (for example, their name, address, telephone number, e-mail address, credit card number, etc.). We don't require that you provide this information to us in order to view our website or have access to its content. We may, however, collect personally identifiable information if you purchase food or other goods through this website, if you voluntarily sign up to be on our mailing list, if you e-mail us, or for purposes of a contest, sweepstakes, promotion or other activity on or through the website. Non-personal information relates to such things as how many people visit the website, which pages they access, the information they download, the type of browser and operating systems they use, the name of their internet service provider (such as MSN®), and other information of this general type. When you visit our website we will automatically collect non-personal information and combine it with similar information collected about all other visitors to the website. By collecting this information we learn how best to develop our website to meet the needs and desires of our customers and visitors.

Methods of Information Collection
As noted above, only non-personal information is collected from people who just visit this website. Visitors who purchase items through the website, e-mail us, sign up for mailings, enter contests or sweepstakes or participate in promotions, questionnaires or other activities on or through this site will usually be required to provide personally identifiable information. Without this personally identifiable information, we would be unable to respond to your inquiries, purchase orders, requests and/or applications. In addition, some contests or activities on the site may result in your friends, family or other visitors to the site submitting to us personally identifiable information about you.

Cookies and "Passive" Collection of Information
This website will use "cookie" technology from time to time. Cookies are pieces of information that are placed on an individual visitor's hard drive for the purpose of keeping records. Cookies can enhance your online experience by saving your preferences while visiting a particular website. The cookies used by this website do not collect any personally identifiable information. When you visit or view this website, a "cookie" may be placed on your computer. Temporary cookies are used for purposes such as counting the number of visits to our websites. These temporary cookies are eliminated when you exit your browser. A permanent cookie may also be stored on your computer. When you log in, this type of cookie tells us whether you have visited this website before or if you are a new visitor. It may also give us other non-personal information. The cookie does not obtain any personal information about you or provide S-L with any way to contact you. S-L does use the cookie to help us identify website features and content which are of the greatest interest, so S-L will be able to enhance this website to provide you with a great web experience. If you do not wish to have cookies placed on your computer, the "help" portion of your browser's toolbar will tell you how to prevent your browser from accepting any new cookies, how to disable cookies altogether, how to delete cookies once that have been placed on your computer and how to have your browser notify you when a new cookie has been received. Although you may take advantage of these features of your browser when visiting or viewing this website, please remember that cookies may help you take full advantage of the newest website features at this website, and S-L would encourage you to leave these cookies activated during your visit. Another tool that may be employed by this website is a "web beacon." Web beacons are Internet tools that help us determine various types of non-personal information. When you ask us to send you information on a promotion or via newsletters, web beacons may be used to determine how many of the e-mails sent were actually opened. Please note, however, that in general, most images viewed as part of a web page can be used as a web beacon. S-L is also likely to passively collect such other non-personal information as the IP address of your computer and the type of browser that you are using.

Contests, Sweepstakes and Promotional Games and Activities
From time to time, this website may host or include notices of promotions, contests, sweepstakes or other activities S-L or its affiliated companies are conducting. In some of these contests or activities, S-L may allow you to enter electronically via this website. In such cases, you may have to provide personally identifiable information in order to participate in the contest or activity. Any and all contests or promotions referenced or conducted via this website are subject to the terms and conditions of each individual contest or promotion. Please note that the official rules for a given contest may have additional information and requirements related to privacy. In particular, children under 13 years old who would like to enter one of S-L's contests will need the consent of a parent or guardian and must comply with other procedures pursuant to the law. Please review the official contest rules carefully. In the event there are any differences between the rules or policies governing the individual contest or promotion, and the general rules and policies contained on this website, including, for example, this Privacy Statement and this website's Terms of Use, the rules or policies specific to the contest or promotion shall control. You should also note that some of the contests, promotions, sweepstakes or other activities that are available at or through this website may be administered by a third-party company. Any and all such contests or activities shall be governed by the rules and/or policies set forth from time to time by the third-party company, or which may be posted by S-L regarding such individual contests, promotions, or sweepstakes. Any and all information, stories, pictures or other data or items submitted to S-L or this website for participation in any promotions, contests, sweepstakes or other activities which may be available at or through this website, shall immediately become the property of Snyder’s-Lance, Inc. S-L reserves the right to use any and all such information, stories, pictures or other data or items for any lawful purpose; and all such information, stories, pictures or other data or items which may have been submitted to S-L shall become the sole property of Snyder’s-Lance, Inc., all rights reserved.

Questionnaires and Surveys
Visitors to this website may be asked to complete surveys or opinion polls regarding their interests, thoughts, opinions and attitudes. These types of surveys help S-L understand the needs and desires of our customers. Sample answers to such surveys may be posted to this website. Such sample answers could possibly include some of your personally identifiable information, such as your first name or city, but S-L will not include your last name, phone number, street address or e-mail address as part of any publicly available posting of survey results.

How S-L Uses Your Personal Information
If you purchase food or other merchandise through this website, S-L uses your personally identifiable information to set up your account and/or process your order. If you enter into a contest, sweepstakes or other promotion through this website, S-L uses your personal information for purposes of the contest (such as to notify you if you win) and otherwise in accordance with the contest rules. If you e-mail S-L, agree to follow-up contact by S-L or ask to be placed on mailings lists that this website may maintain, we may contact you. For example, you may receive marketing and promotional materials, we may respond to your comments or questions or we may contact you if necessary during the course of processing a product or service you requested through our website. In addition to the uses listed above, we may use your personal information to improve our marketing and promotional efforts, for purposes of a contest or other activity, as part of a statistical website usage analysis, and/or to improve the features and content of this website. We may also use your personal information to assist in delivery of content that is customized to your interests. This type of customized content may eventually include such things as recipes, banners, product information and contests and promotions. We do not collect personal information on an automatic basis, but we may combine non-personal information (which is automatically collected) with your previously submitted personally identifiable information.

Advertising Partners
S-L and this website do not currently deliver banner advertisements to other websites, either along with or through an advertising partner. If and when this website chooses to work with an advertising partner for such a purpose, various forms of tracking may be used by said advertising partner(s). Please be sure to check the user agreements and privacy policies of any company serving banner advertisements, either on behalf of this website or on behalf of any other website so advertised, should you be interested in the content of the policies governing their conduct.

Third Party Service Providers
S-L, during the course of its business, uses third-party companies and individuals to perform a variety of functions, such as financial institutions that assist S-L with credit card transactions. These third parties may have access to information, both personal and non-personal, that is collected through this website. However, all such third-party service providers are prohibited from using any such information to which they are granted access for any purpose other than for which they were selected to work with S-L.

Disclosure of Information
S-L and this website may disclose personal or non-personal information in cases where we believe in good faith that it is necessary to prevent a crime or an injury or financial loss to ourselves or to third parties. In addition, we may disclose any and all information required pursuant to a court order, subpoena or otherwise required by law. We may also disclose personal and non-personal information to third-party service providers, as described above. We may disclose personal or non-personal information about those people who contact us through the e-mail features of the website or sign up for our mailing lists. Finally, we may disclose personal or non-personal information for purposes of a contest, sweepstakes, promotion or other activity available on the website or to improve our marketing or promotional efforts. There may also be times when we share aggregate information (that does not individually identify any particular person) with advertisers, business partners, subsidiary companies, affiliated companies, parent corporations, sponsors, joint venture partners and other third parties in an effort to customize or enhance the content and advertising of our website for future users or to improve our marketing and promotional efforts. We may also integrate and aggregate data from web log files to assist us in understanding how this website is navigated and the relative popularity of various features and content.

Links to Other Sites
S-L will attempt to ensure that every link on this website sends you to a helpful place on the Internet. However, many websites change their content and addresses frequently and without warning. Therefore, S-L cannot guarantee the availability of every page for which we have a link. Nor can S-L guarantee the quality or content of every website to which a link is provided. In addition, different websites have different privacy policies and other policies regarding usage of their sites. S-L recommends that you always check the privacy policies or other policies governing usage of websites you choose to visit. It is important that you understand these policies, as they may impact your rights.

Our Commitment to Security
We have put in place appropriate physical, electronic and managerial procedures to safeguard and help prevent unauthorized access, maintain data security and correctly use the information we collect online. In order to purchase food or other merchandise, you must a follow a link that takes you away from this website. Your personal credit information, including your credit card number, may be sent to us for processing from purchases you make through the third party website. The third party is responsible for encrypting your personal credit card information before it travels over the Internet to us for processing. Please see the section of this Privacy Statement entitled “Links to Other Sites.”

Children
This website is intended for the use of visitors of all ages. S-L does not knowingly collect personal information from children under age 13 via this website unless such collection is done in accordance with the law. Some of the contests, sweepstakes and promotions available on or through this website are open to children under age 13, so be sure to check the official rules to determine S-L's privacy practices for that contest, sweepstakes or promotion. Also, if you are under 18, please be sure to ask your parents for assistance before ordering anything through this website or providing any personally identifiable information.

Access to Your Personal Information and "Opt Out" Procedures
While it is your responsibility to evaluate the privacy policies and other policies governing the usage of the websites you visit before providing any information to those websites, S-L permits you to access the personally identifiable information we have collected about you and permits you to "opt out" of our collection, retention or disclosure of such information (subject to S-L's protection of itself and others, disclosures for legal reasons and S-L's current technological capabilities). In order to access personally identifiable information that we may have collected about you or to request that we limit our contact with you, limit our disclosures to third parties, or otherwise "opt out" of something that we are doing with your personal information, please e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.  and tell us what you would like us to do. If you would like to contact us by postal mail, our mailing address is below, as is our telephone number. Please keep in mind that to protect your privacy and security, we may take reasonable steps to verify your identity before granting you access to any personally identifiable information or "opt out" capabilities.

Parental Options and Review
Parents of children under the age of 13 have the option to agree to the collection and use of their child's personal information without consenting to the disclosure of the information to third parties (subject to S-L's protection of itself and others, disclosures for legal reasons and S-L's current technological capabilities). In addition, parents can review the personal information provided by their child under the age of 13, ask to have it deleted and refuse to allow any further collection or use of the child's information (subject to the same items as above). In order to make these requests, parents should follow the "opt out" procedures set forth in the "Access to Your Personal Information and 'opt out' Procedures" section of this Privacy Statement. Please note that, while this site will not require more information from children under 13 than is reasonably necessary to participate in any activity or event, deletion of required information (such as information that would permit S-L to contact the winner of a contest) may result in termination of the child's participation in an event or activity. Parents should also note that the official rules for contests and promotions on this website may contain additional information related to their child's privacy and the parents' rights and responsibilities.

Changes to this Privacy Statement
This Privacy Statement may be changed from time to time, so we encourage you to check back with every visit to the site. If you do not agree to one or more of the changes, you may choose to "opt out," using the procedures set forth above. Once the change has been made, all information collected by the site, whether before or after the change, will be subject to the new terms of the Privacy Statement. The current version of this Privacy Statement is effective December 21, 2012.

How To Contact S-L
For general inquiries, please complete the form on the Contact Us page in our website. For privacy inquiries, please contact us at:
Snyder’s-Lance, Inc.
P.O. Box 32368
Charlotte, NC 28232
Attention: Legal Department
Ph: 704-554-1421
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.

S-L may have several operators collecting or maintaining personal information. The operator that is responsible for responding to privacy inquiries is the Snyder’s-Lance, Inc. Legal Department. The address is listed above. Other operators that may be involved in the collection or maintenance of personal information are other members of the Snyder’s-Lance, Inc. Legal Department, Snyder’s-Lance IT Department, Constant Contact, Inc., Artizen Studio and nGenx Corporation.